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Outdoor Economy

Massive Opportunity for Conservation and Business, Will They Miss it?

 

On top Rock Arms Open

There are major opportunities in the outdoor economy that have often been overlooked.

The disconnect between conservation and economic growth comes as a result of misunderstandings and misrepresentations of social and political groups that are either focused on protecting the environment or on building the economy. The truth of the matter is that
there is opportunity for both economic growth and conservation. This becomes clear when one does a proper analysis of the situation and removes all political biases. In fact, you cannot have one without the other. Ecological sustainability will never be achieved through a focus on environment and biodiversity alone.
Social and economic values and needs must become an integral concern of nature conservation management (TNSW p5).
Well managed natural resources have tremendous benefits to human health and quality of life as well as economic, education, and scientific advancement. This is a theme throughout this website and multiple reports.

The business sector does itself a disservice to try to demonize the conservation community as standing in the way of economic progress. Clean water, clean air, and attractive natural beauty are huge drivers of economic growth and social well-being. Denial that there is any need for conservation will only harm the economy in the future.
Entrepreneurs and conservationists who work together in a purposeful, ethical way using common sense can achieve great social and economic progress that is sustainable and beneficial to the people and the planet.

The Power of Outdoor Recreation and Tourism

Many conservation organizations see tourism as one of the sectors with the greatest potential for linking conservation to economic development. ( IUCN-Kouni Group) Tourism is the largest industry in the world and growing fast. “For wealthy westerners, travel is now an addiction” (The Economist).
Tourism generates over $2 trillion in spending, $730 billion in earnings and 6.5 million full-time jobs while growing 4-5% annually regardless of war, disease, or terrorism. ( Needham, RRMP at OSU).

Tourism can also be harmful. Mass Tourism can lead to overcrowding, congestion, and overuse causing pollution, waste and degradation of natural resources.

On the other hand,
carefully developed sustainable tourism and eco-tourism can empower local people while providing financial and conservation benefits. In fact, the outdoor recreation industry can provide much greater employment and economic opportunities to a community and have a much lighter impact on local environments than industries that focus on extraction of natural resources. Employment related to recreational activities can exceed employment related to resource exploitation by more than 5 times (Kuenzi and McNeely) . Wildlife related recreation (fishing, hunting, and wildlife viewing) on National Forest lands provide a significant benefit to state and regional economies throughout the nation. In 1996, wildlife related recreation created 238,800 full time jobs and generated $21million in state sales and income taxes (USFW).
In 2012, outdoor recreation contributed $646 billion in consumer spending to the US economy and more than $39.7 billion in tax revenue while creating 6.1 million American jobs(OIA 2012). Outdoor recreation contributes nearly twice the positive economic impact than the automotive, pharmaceutical and oil industries.

How to build a sustainable outdoor recreation industry

In order to build a successful outdoor industry there must be a focus on customer satisfaction as well as environmental conservation
. “Satisfied customers are believed to affect the long-term viability of the organization in the competitive business environment and also for enhancing experience of visitors with attraction.” (IJMMR, Vol. 4, No. 1) The integrity of the facilities and natural resources are crucial to customer satisfaction. The Association of British Travel Agents found that
one in three travelers now believe that vacation products should have an environmental rating. ABTA’s study also showed that 19% of these travelers were willing to pay more for it.
Nature-based businesses are dependent on clean water and untrammeled natural landscapes(CNBT-BC).

Customer service, empathy, and local knowledge are also extremely important
. Training is a key factor to the success of any organization and staff must be provided with proper training in terms of communicating with guests (IJMMR, Vol. 4, No. 1).
Enhancing quality of interpretation at visitor centers, attractions, and on tours is a major opportunity area for nature tourism. People learn better when they are using as many senses as appropriate. It is generally recognized that people retain 10% of what they hear, 30% of what they read, 50% of what they see, and 90% of what they do (TNSW p5).

Most of all, building a sustainable economy that will have long-term benefits for the people and the environment requires the cooperation and teamwork of the entire community. Every nature reserve needs a management plan and a dedicated community of volunteers to care for it.

People want to live healthy, vibrant lives in an area where they can enjoy themselves in the outdoors. This can be achieved through cooperation between both the business and conservation community.

Other Related Articles:

http://adventureblog.nationalgeographic.com/2013/05/29/guides-are-portals-to-the-outdoor-world-lets-give-them-the-support-they-need/#%21

http://adventureblog.nationalgeographic.com/author/averystonich/

http://www.wengerna.com/blog/outdoor-recreation-americas-overlooked-economic-giant/

What Industries thrive in a recession?

Fishing Sunset

 

 

 

 

 

 

 

WHAT INDUSTRIES THRIVE IN A RECESSION?

Many would think of industries like healthcare, education, business services, and debt settlement.

When the going gets tough, the tough go camping.

I can remember when the stock market crashed in 2008.  It was clear that this was going to be serious and not some easy thing. I went into a reading frenzy to learn all I could about what was going on and how to prepare.  The bookshelves were filled with doomsday predictions calling for another great depression, inflation, unemployment and so forth.  I gave particular attention to the information that was backed by research and followed patterns of earlier recessions.  It became more and more obvious, that the years ahead were going to be extremely tough.

I called my friends in the outdoor industry to warn them about the predictions.

“This is going to be serious” I said “You better be prepared to tighten up.  It is not going bounce back any time soon.”

I had a conversation with one of the senior guides who had been through a number of recessions and worked around the world for many different companies such as biking, hiking, climbing, kayaking, and outdoor gear companies.  He was calm, and said it was typical for the outdoor recreation industry to do well in hard times.

To my surprise, after a brief lull, business picked up and even began to break records of the numbers of visitors even though the news was full of doom and gloom about the economies around the world.

He was right!

People are not willing to give up their vacations.  Travel and tourism continued to thrive.  We saw an increase in domestic travel rather than longer exotic trips. Studies showed that 72 percent of Americans preferred shorter trips

People seemed to look to the outdoors to sooth their souls.

More than 140 million Americans continued to make outdoor recreation a priority despite all the uncertainty according to the 2012 OIA economic report.

Outdoor industry gear sales came back strong and were up over 8 percent and product sales were over $120 billion in 2012.

A record number of travelers visited the US national parks even with the threats of budget cuts and layoffs looming ever closer.

Adventure travel boomed globally growing over 17% in 2009 and 2010. Adventure Travel accounted for about $89 billion in global spending making up about 16% of all departures from North America, South America and Europe.

There is a lot more to this industry.  Even with Europe facing increasing challenges in 2013 and the fiscal challenges in the US, people’s thirst for adventure in the great outdoors shows no signs of slowing down.

What was your experience with the economy since2008?  What challenges are you facing now?

 

What is Environmental Education by Definition?

There are many definitions for environmental education depending on where you look.

Although definitions may vary, there seems to be some common agreements to what it is and what it should be.

Environmental education is often thought of when teaching about the environment and conservation.  Sometimes it is referred to as experiential learning outside and may include things like outdoor classrooms, outdoor adventures, and outdoor recreation.  It also often refers to learning about natural processes in the classroom.

This video is a compilation of various definitions of environmental education from some leading organizations and authorities.

 

What is your definition for environmental education?

Please leave it in the comment box below.

Empowering Women Through Adventure Travel

Woman South America holding birdThis article on the Adventure Travel and Trade Association about empowering women through adventure really embodies how natural resources can bring prosperity and raise the quality of life of the local populations.

ATTA has been instrumental in encouraging the Adventure Tourism industry to adopt sustainable practices and take into consideration the impacts on local populations.  The organization offers various programs and workshops to help companies grow their businesses while spreading good will and being environmentally conscience.

This article goes through three case studies of women in Africa and Latin America who have had to overcome challenges in order to do what they love and earn a living.  They are truly inspirational stories that show what can be done with determination and hard work.

 

It also provides a window in the lives of the adventure guides and a provides a model for others facing similar challenges.

 

http://www.adventuretravelnews.com/empowering-women-through-adventure-travel-bolsters-local-economies


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5 Key Trends From 2013 ITB Berlin on Nature Tourism, Ecotourism, & Adventure Tourism

Carl_Spitzweg_047The 2013 ITB Berlin: Nature Tourism, Ecotourism, Adventure Tourism Trends

Travel and Tourism is one of the largest industries in the world and a powerful force in the outdoor economy.  There are certain resources to become familiar with.

The ITB Conference is one of the most important events in the travel and tourism industry.  As tourism continues to play a vital role in the world economy, it becomes more important to stay on top of the trends.

There is always a report with the main points discussed at the conference.  The ITB website is full of resources and PDF copies of the slide presentations.

When it comes to tourism in the outdoor economy, there are certain trends that cannot be ignored for anyone looking to boost their competitiveness.

Global digitalization is here to stay and continues to evolve.  Online bookings are going to increasing and the use of mobile devices and social media are taking over.  Travelers increasingly look to the social media comments before making a buying decision and seem to be waiting until closer to their travel dates to make their plans.  The competitive advantage will go to the companies that are tech savvy, flexible, and able to maintaining social clout. The use of new Apps to tell your story are exploding on the market place.  There is also the challenge of building and maintaining relationships with the top bloggers.

All of this can become overwhelming and take a lot of time.  That is why it is more important to measure your ROI and be selective on where you put your resources if you want to be effective.

Sustainable Traveler and the Ecotourist

over 14% of people are traveling internationally

While the general traveler is staying for shorter periods of time, spending less and looking for better all inclusive deals, the ecotourist, adventure and geotraveler travelers are staying longer, spending more, and seeking more authentic experiences.

Businesses looking to cater to this niche are seeking sustainability certifications and are offering more options for health and wellness.  Destinations that have recognized this are making adjustments to encourage and attract this type of tourist.

Developing Countries in Asia and Latin America are poised to for the high growth in the coming years.

As the economic conditions continue to improve for countries like China, India, and Brazil, the local populations are beginning to reach out.  This growth trend has been going on for some time and is likely to continue well into the future.  Being able to speak the language and cater to the cultural differences will help to position companies to attract these markets.


The most successful operations will be able to use the tools available to them to communicate trust and respect while maintaining their authenticity.


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