Outdoor EconomyOutdoor Economy http://outdooreconomy.com Using natural resources to fuel the economy through outdoor recreation and tourism, innovations in education, and scientific discovery Thu, 31 Oct 2013 02:57:11 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.23 The Millennial Generation Holds the Future of the Outdoor Economy http://outdooreconomy.com/millennial-generation-and-the-future-of-the-outdoor-economy/ http://outdooreconomy.com/millennial-generation-and-the-future-of-the-outdoor-economy/#comments Mon, 28 Oct 2013 23:31:39 +0000 http://outdooreconomy.com/?p=1151 The future of the outdoor economy is going to be largely determined by the “Millennial Generation” and their interest in the outdoors. It will be critical for outdoor entrepreneurs to take time to learn how the next generation views outdoor education, trips and travel in order to prepare for the trends.

Girl Contemplating

Who are the Millennials?

Definitions and names for the Millennial Generation vary. The name “Millennial Generation” usually refers to people born between the 1980s and early 2000s (also called Generation Y). Millennials are often discussed in general as individuals in developed countries that have grown up immersed in technology and have experienced dramatic changes in the economy. Some studies have shown that the rising cost of education and living expenses may have caused many to return home to their parents for a period of time which has led some media to refer to them as the Boomerang or Peter Pan Generation. Studies have also shown that a large number of Millennials often look for flexibility in work and social responsibilities. Millennials are also characterized as confident, self expressive and open to new ideas.

Although these sweeping generalizations may be true for a large segment of the Millennial Generation, studies have shown that they are far from a homogeneous monolith. There are wide variations in individuals of the same generation within immigrants, minorities, geography, gender, economic status and those with and without children. One thing is certain, this generation is a powerful force to be reckoned with.

Guy in Canoe

Millennials and the Outdoors?

For most Millennials in developed countries, computers, smartphones, and social media have become part of their daily lives and has shaped their view of the world. Many youth that have grown up with an indoor, plugged in lifestyle tend to be hyperconnected to social networks and often feel disconnected from the natural world. A study by the Nature Conservancy shows that 88% of American youth say they spend time on-line every day while less than 40% participate in hiking, fishing, or natural areas on a weekly basis. Research by IDEO for the “Retail of the Future Project” has shown that many Millennials refer to the “outdoors” as places near their home where they can interact socially. Still, there are numbers of Millennials that have enthusiastically taken to outdoor recreation. Numerous reports show that Millennials are more interested in experiences rather than collecting things. Out of the millions of people who participate in outdoor activities, the largest groups were Baby Boomers and Millennials. Studies show that a large number of Millennials are interested in adventure travel, especially with friends. There are strong groups of young outdoor enthusiasts such as Outdoor Nation (ON), a non-profit founded by a community of Millennials who are dedicated to reconnecting members of their generation to the outdoors by hosting summits, awarding grants, leading outdoor outings, and working with youth.

Why should outdoor entrepreneurs be interested in Millennials?

Millennials are currently the largest generation of consumers with more than 80 million in their ranks.  There is a tremendous opportunity for outdoor entrepreneurs to grow the outdoor economy instead of competing for market share.. They are larger than the Baby Boomers and 20% larger than Generation X. According to a recent report by Barkleys, Millennials currently make up 21% of consumer discretionary purchases and have a combined purchasing power of over a trillion dollars. Their influence on the outdoor economy will be larger than anyone else in the next century and cannot be ignored. They can easily get hooked on adventure and exploration once they have been exposed to it. There is huge, untapped potential to reconnect this generation to the world that they have inherited. Outdoor entrepreneurs that address the needs and motivations of Millennials will be in the best position to succeed.

Why should Millennials be interested in the outdoors?

Outdoor education can help develop skills that are highly sought after in the job market. According to a 2011 study, companies are spending hundreds of millions of dollars on outdoor experiential education designed to develop leadership skills, teamwork skills, communication skills, problem-solving skills and trust (Brymer, Gray, & Cotton 2011). Many companies are seeking individuals who are environmentally literate to develop new innovations in science, engineering, and technology. The field of “Biomimicry” has also been gaining considerable momentum over the last century. Outdoor recreation itself is a multi-billion dollar industry that continues to grow rapidly as one of the largest industries in the world. Also, numerous studies have shown that physical activity in outdoor settings can greatly improve one’s mental and physical well being. There are opportunities to connect with the outdoor community of vibrant individuals who tend to live healthy lifestyles and have a well-developed awareness of the world. Outdoor recreation is also a whole lot of fun where one can build lasting memories with people they care about!

How to reach Millennials?

Although there are large variations in the Millennial Generation, there are some things that are fairly consistent. Getting online and social media savvy is a must. Studies show that Millennials often plan ahead for travel and look to their friends and social networks before purchasing. Price and convenience tend to play the largest role in their buying decisions according to some studies, although quality and service remain high priorities. Opportunities to connect with friends and family in a meaningful way are important to most Millennials. Unique experiences that are fun and enjoyable are appealing to them. Millennials are more likely to align themselves with companies that support a cause they believe in than any other generation before them. They are well informed and able to conduct research at the touch of their fingertips. Also, educating parents on the benefits of outdoor recreation remains important not just for the Millennials who have moved back home under the influence of their parents, but also because many Millennials have become parents themselves. A 2012 study showed that the 31 million Millennial parents tend to be conscious of health, the environment, social causes, saving money, and raising kids with strong family values.

The main thing to remember when reaching out to this generation is to speak honestly and conversationally do not insult their intelligence. It will be important to communicate the mutual benefits for the outdoor economy and for the Millennial Generation and the generations that they will influence.

 

Ref:

Live Science:  Millennials Generation

Barkley: American Millennials 

Nature.org:  Kids in Nature 

Outdoor Industry Research Files

Outdoor Recreation and Tourism

Biomimicry

Outdoor Nation

Outdoor Industry 

Benefits of Environmental Education

Experiential Training for Leadership Development

Adventure Travel News: Outdoor Retail

Entrepreneur Magazine: If You Want Millennials to Love You, Market to their Mothers

 

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Outdoor Entrepreneurs on Public Land: Risk, Reward, and Government Shutdown http://outdooreconomy.com/outdoor-entrepreneurs-on-public-land-risk-reward-and-government-shutdown/ http://outdooreconomy.com/outdoor-entrepreneurs-on-public-land-risk-reward-and-government-shutdown/#comments Wed, 02 Oct 2013 17:47:36 +0000 http://outdooreconomy.com/?p=1134

A look into the benefits and history of public lands and national parks and the risks of doing business with the government

Public lands are incredibly valuable to the economy and often bring a sense of national pride and enjoyment. 48% of entrepreneurs surveyed by Small Business Majority agreed that access to public lands and other outdoor opportunities was a large reason why they live and do business in their state and “90% believe public spaces that draw tourists could boost business for local restaurants, hotels, grocery stores and more for drawing visitors”. There are many outdoor entrepreneurs who have carved out a successful niche tied to public lands that provides them with a prosperous and enjoyable lifestyle. Yet, there are also risks and sacrifice when your business is tied to land controlled by the government.

According to the International Union for Conservation of Nature, there are over 6,555 national parks worldwide that are defined as: “conservation of wild nature for posterity and as a symbol of national pride”. The United States is a recognized leader in the history of preservation of public land starting with president Andrew Jackson signing legislation to protect the Arkansas Hot Springs in 1832, then President Abraham Lincoln signing the Yosemite Grant in 1864, and President Ulysses S. Grant signing legislation to establish Yellowstone National Park as the first internationally recognized National Park in the world in 1872. Later, Theodore Roosevelt greatly expanded land conservation by protecting more than 150 million acres of public land and establishing 5 national parks during his lifetime. The efforts of private citizens like Galen Clark and John Muir were instrumental in influencing government officials in order to make conservation legislation happen. Today, the United States has 401 sites and 84 million acres of land under the protection of the National Park Service. The majority of national parks provide outdoor recreation and environmental education opportunities for millions of visitors every year.

YosemiteOne of the most famous of these parks in the United States is Yosemite National Park. Yosemite was given it’s name in 1851 by Lafayette Bunnell, a doctor who spent time with indian hunters of the Mariposa Battalion and misunderstood “Yosemite” as the name of the Ahwahneechee tribe that the Battalion was searching for. “Yohhhe’meti” actually meant “they are killers” in the native language of the Ahwahneechee referring to the soldiers. In 1890, President Benjamin Harrison signed a law that protected 1500 acres in the Yosemite Valley. Thanks to an epic meeting between John Muir and Theodore Roosevelt in the Yosemite Valley in 1903, the protection was expanded to the surrounding mountains and eventually to the 761,268 acres protected in the park today.

 

Over 3.7 million people visit Yosemite each year to hike through the 800 miles of trails among the giant Seqouias, rock climb the granite boulders or 3300ft peak of El Capitan, ski through the majestic slopes in winter, or raft the Merced River. Many outdoor entrepreneurs, guides, and park rangers lead groups on various excursions through the park’s vast expanses of biodiversity.

On Yosemite’s 123rd birthday, all visitors are being sent home and businesses are being shut down. This is true for all the government run national parks and wildlife refuges across the United States. Over 21,379 National Park employees are being furloughed due to the government shutdown that happened October 1, 2013.

That is just one of the risks of doing business on public land.

It often takes a lot of work to wade through the bureaucracy in order to get a permit to provide a service in a national park or wildlife refuge. Permits can sometimes be granted through an application process. There are also opportunities to bid on government contracts in order to become a concessionaire. If one should become fortunate enough to win the bid, they must operate under the strict guidelines outlined in the contract. The benefits will sometimes result in the exclusive right to run certain trips and provide services on the land. This can be very rewarding and give access to places where others are forbidden. Some issues can arise from the strict scheduling, pricing, and numbers of clients that are allowed at one time. All of that needs to be taken into consideration before accepting the terms of the contract. I know many operators who have done very well providing ferry tours to national parks and wildlife refuges, although sometimes they are required to run regardless of the number of passengers.  They count on the times of plenty to make up for the slow times.  It can sometimes be a delicate balancing act.

There are many risks and rewards for doing business on public land. Any entrepreneur who is interested in going through the process must consider all the consequences before taking action. Try to go through every scenario and make a plan. Many things can affect your business that are beyond your control, even a government shutdown.

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Growing Opportunity in Outdoor Recreation: 6 Key Strategies for Outdoor Entrepreneurs http://outdooreconomy.com/growing-opportunity-in-outdoor-recreation-6-key-strategies-for-outdoor-entrepreneurs/ http://outdooreconomy.com/growing-opportunity-in-outdoor-recreation-6-key-strategies-for-outdoor-entrepreneurs/#comments Wed, 04 Sep 2013 00:51:06 +0000 http://outdooreconomy.com/?p=1109 6 critical strategies for outdoor entrepreneurs to benefit in the growing outdoor economy

When I started kayaking and leading nature tours in South Carolina, I worked for the only outfitter on Shem Creek. We led occasional tours out to the harbor and back without seeing another kayak. Over the first several years, there were a couple new kayak operations that came and went out of business like the tides. In the last 6 years, there has been an explosion of new outdoor businesses on the waterways. Today, that same creek is filled with kayakers and stand-up paddleboards with multiple tours daily. Paddling outfitters have sprung up all around the outlying areas as well. Now, an increasing number of motorboats are offering eco-tours and bird watching adventures.

Whitewater Kayaker sideways

You would think this increased competition would have hurt the outfitters that once ruled the waterways? Think again! Every kayak outfitter that I have spoken to (about 8) has experienced an increase of 15-30% in business in 2013. The business has been able to thrive even through the worst of the recession.

This increase is not untypical. Outdoor recreation often does well when times are tough. Most outdoor businesses have experienced an increase in trips, travel and retail through 2008-2013.

Not every business makes it despite the surge in demand. The margins of the business can be pretty tight when you factor in equipment, guides, insurance, maintenance, rent, and other expenses. In a competitive market, your customer service better be stellar. It is easy to get overwhelmed and over promise. If your reservation system is not organized, you may have clients showing up unexpectedly and not have the time or resources to serve them. It is too easy for them to just go up the street to your competitors.

If you are in a market that is not as competitive, you will still need to forge ahead and set a precedent. Once you get established, competition is likely to follow. It requires excellent organizational skills as well as marketing skills to stay afloat. Your business can live or die by the people answering your phone as well as those leading the trips.

Qualified guides are also an issue. This is usually your main product. The right guide can make a dreary place come alive, while the wrong guide can make a spectacular place dull. This requires training and impeccable social skills.

The outdoor businesses that are able to develop systems that allow them to stay ahead of the game, maintain the morale of their employees, consistently provide a quality product, while maintaining control of their cashflow are the ones that survive. In a seasonal business, it is important to plan ahead.

Here are a few key things that help outfitters survive:

Have a clear idea of who you intend to serve

Knowing what type of client you attend to attract will make a difference in the product you deliver, the people you invest in, and your entire marketing strategy. The adrenalin junkie is very different than the serene wildlife watcher. Are you going to offer easy day-trips or longer multi-day adventures? Having a clear idea of your ideal customer is an important place to start. Ask yourself: Who am I meant to serve? Then spend some time finding out all you can about them and how to attract them.

Clearly define yourself

Why would anyone choose your business over everyone else? What is it that makes your business unique? This is something that most outdoor businesses fail to do. They look at their competitors and offer the same thing. Everyone thinks they have a superior product than their competitors, but very few can define it or prove it. No one wants to hear how great you think you are. Customers want to know how you are going to give them the best experience that meets their needs better than anyone else. It is important to be specialized and focused on what you do well. Too many businesses try to fight it out in copy-cat manner. There is plenty of business for everyone and together everyone achieves more.

Know what you expect from your employees

There was a time when I helped to interview potential new guides for a kayak company. We considered whether we should focus on those with the most kayak experience, naturalist skills, or personal skills. It turned out, the new hires with the best kayaking skills tended to be the most difficult to coach and were increasingly critical of the company constantly comparing it with others they had worked with. The ones with the best personable skills were open to learn and eventually became excellent kayakers and naturalists. Some did not work out either way for one reason or another. It has always been a philosophy of mine to allow someone to show themselves in the first 30-60 days. Some will show themselves right away. Some are slow beginners and eventually become superstars or grand failures. Some come to the table with everything and then break away. One important thing to do is to be upfront for what you expect. Have a written policy. This helps in times of trouble. The more prepared you are the better.

Create a fail safe reservation and scheduling system

The reservation system is the information hub in which the whole business revolves. That is the interface with the customers, the guides, and the marketing team. Everything flows in and flows out through the office. You must put systems in place to be sure you are prepared for who comes through your door and ready to deliver the best service possible to suit their needs. Put safeguards in place to catch errors and double check the schedules for guides and equipment. This is key for your success. The more diversified your business is the more important it is to keep accurate records.

Keep an eye on the cash-flow and plan for the future

In a seasonal business it is important to know how much you are taking in and how much you are paying out. People need to get paid on time if you want to keep up morale. You will need to have the right amount of inventory to provide for your clients A good credit account can help when things get tight, but you need to be careful that you don’t over use it. Cash flow will make or break you. It takes a long time to build a reputation, and an instant to wreck it.

Create a measurable marketing strategy

Where are your customers coming from? How are you reaching them? What is the strategy to get them to your door? What is their impression of your company? Most outdoor companies become advertising victims and base their marketing on what ever salesman calls to offer them the best story. This not a good strategy. A well thought out marketing strategy is one that is run with organized campaigns that can be measured. Often it is a good idea to run two simultaneous campaigns with slightly different strategies or wording to help measure what is working. A lot of time and money can be wasted on marketing that does not produce results.

Manage risk and prepare for the worst

Many a good outfitter has failed suddenly because of one mistake. It is critical to operate with the high regard for safety. Be ready with a clear action plan and a written policy to handle tragedy. In our line of work, there is a lot that can go wrong. Use the off season to conduct drills and training. Make sure you have adequate insurance.

These are just a few of the key strategies that make the difference if an outdoor business will be successful or not.

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How does Outdoor Recreation Inspire Scientific Discovery and Innovation? http://outdooreconomy.com/how-does-outdoor-recreation-inspire-scientific-discovery-and-innovation/ http://outdooreconomy.com/how-does-outdoor-recreation-inspire-scientific-discovery-and-innovation/#comments Sat, 24 Aug 2013 01:02:42 +0000 http://outdooreconomy.com/?p=1089

 

BenFranklinDuplessis

Did Ben Franklin discover Kite-boarding?

“When Ben Franklin was 9, his eldest brother was lost at sea, still Ben never lost his love for the water.

On a pleasant day, while young Ben was flying a kite, he decided to go for a swim.  Still wanting to fly his kite but reluctant to leave the water, it occurred to him he need not forgo one diversion for the other.  While in the water he let the kite pull him across the pond without the least fatigue and the greatest pleasure imaginable!”

(“Last Child in the Woods” by Richard Louv)

Could this event have led Ben Franklin to discover electricity and kite boarding!?

Ben Franklin did spend a lot of time playing outside as a child and was insatiably curious about what he encountered. Franklin’s curiosity would later inspire him to write theories about electricity, weather, ocean currents, and other discoveries that influenced many of the innovators who would follow.

Many scientists and inventors that have led to the technology and inventions we take for granted today have been inspired by their time recreating outside and observing nature.  Nikola Tesla was known to take long walks and spend time at the park contemplating his many theories.  Much of the modern wireless technology was developed from his ideas. 

How does Outdoor Recreation in natural areas inspire innovation?

Outdoor recreation in natural areas has been shown to improve mental and physical well-being.  According to a number of studies conducted over the last 25 years, unstructured physical activity in the outdoors inspires natural curiosity, improves social and emotional development, enhances perception and motor skills, builds creativity, encourages self-expression, and develops appreciation for the environment.

In a Janaury 2005 Archives of Pediatric and Adolescent Medicine, Burdette and Whitaker show that free play outdoors promotes problem solving and decision making, which is one of the highest executive functions.  Several small studies along with surveys of parents and teachers have shown that free play also reduces attention deficit disorder and improves focus.

Our experiences shape the way we view the world.

Children that play outside see themselves as part of a larger ecosystem and are exposed to natural laws. Children that spend time in the natural world are less fearful of it.

Many people in the developed world spend most of their time disconnected from the outside world.  From their home, to the car, to school or the office and back, people do everything they can to keep a barrier between them and nature.  The average American child spends less than 30 minutes in outdoor unstructured play.  Studies have shown that the sedentary, plugged in lifestyle may be responsible for the 200% rise in obesity and trepidation in the outdoors. A 2009 study showed that 62% of children surveyed in developed countries had a fear of natural events such as snow, thunder, and rain.  Inventors like Franklin and Tesla embraced natural events as opportunities to gain a better understanding of the world.

Outdoor Recreation is exercise for your brain.

Physical activity in natural areas has also been shown to increase attentiveness and greatly improve the brains ability to learn and retain information. Physical activity causes the brain to function more efficiently through a process called neurogenesis, where new brain cells are produced stimulating BDNF (brain-derived neurotropic factor), which has been nicknamed “fertilizer for the brain”.

“Exercise is the single best thing you can do for your brain in terms of mood, memory, and learning” according to Harvard Medical School psychiatrist John Ratey, author of the book, Spark: The Revolutionary New Science of Exercise and the Brain.  Some of the highest performing schools in math and science in the world are incorporating physical activity as part of the curriculum. “Exercise and the Brain” has been the focus of several courses led by Wendy Suzuki, associate professor of neuroscience at New York University.

Outdoor recreation is not just Childsplay.

Canadian researchers found that physical activity greatly improved the cognitive function and physical well-being of elderly adults analyzed over two to five years in a 2011 study published in the Archives of Internal Medicine.

An understanding of nature is being encouraged by many businesses.  Companies such as IBM, GE, Boeing, Airbus, Nike, Levi’s, Johnson & Johnson and others are now encouraging their engineers to spend time observing nature in order to design the products of the future. The study of natural systems has led to incredible nature inspired innovations on desalinating water, architectural design, powerful adhesives, medicines, aviation design, and extremely strong and lightweight materials.

 

766px-Kitesurfer_in_closeup_exmouth_devon_arpOutdoor recreation has also been shown to reduce employee stress and stress related absences causing an increase in productivity and morale in the work place.

“Let My People Go Surfing” was the attitude and book title of Yvon Choinand, CEO of Patagonia. He attributes Patagonia’s increase in sales from $20 million to $100 million from the mid 1980s to 1990 to the culture of happy, motivated people that worked for the company and often went recreating outdoors during lunch breaks and weekends.

Whether raising a child, improving grades, stimulating a business, or developing the next genius, breakthrough invention, it might be time to get out and enjoy the great outdoors!

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Lessons from the Mountain: Outdoor Education for Entrepreneurs http://outdooreconomy.com/lessons-from-the-mountain-outdoor-education-for-entrepreneurs/ http://outdooreconomy.com/lessons-from-the-mountain-outdoor-education-for-entrepreneurs/#comments Tue, 13 Aug 2013 17:07:01 +0000 http://outdooreconomy.com/?p=1050 Mountain Morgue

 

Lessons from the Mountain

One of the best places to contemplate is on top of a mountain.  There are so many things that can be learned and applied to one’s business and life from the process of climbing a mountain.  Those that hike with their mind open learn different things from the journey.  There are several schools and education programs that use outdoor skills to teach team building, leadership and life lessons.

Entrepreneurs can learn a lot from climbing a mountain.  About 7 years ago, I climbed Mount Whitney with Mark Victor Hansen and Robert Allen.  (Mark Victor Hansen is a speaker and famed co-creator of the “Chicken Soup for The Soul” series.  Robert Allen is a renowned author, entrepreneur and real estate guru).  We climbed together with a group of entrepreneurs on a trip organized by my friend Werner Berger, who is a business strategist who once broke the record as the oldest man to climb Mount Everest.  Our group had been watching Mark and Robert speak and teach from a stage over the prior weeks where they were very comfortable.   The hike to Mount Whitney was the first time we had the opportunity to interact in a situation where we all had to overcome challenges together in unfamiliar, treacherous territory.  We learned a lot about each of our strengths, limitations, and the value of teamwork.   It does not matter how much fame and fortune you have attained, when you are crossing a steep, snow covered slope that drops thousands of feet off a cliff, everyone is on the same playing field.  The view from the summit made it all worth it.

Robert Allen often uses his experience of a previous dangerous hike he had taken as a lesson to illustrate the following:

The best fishing holes are usually found in the most difficult to reach places. Those that do what it takes to make the trip and overcome adversary, reap the benefits.

A few lessons that I took from the experience of climbing Mount Whitney were:

Be prepared
It is easier to get somewhere if you know where you are going.  It is smart to study the terrain you will be hiking and get a rough idea of what you are in for.  Make sure you have the right supplies and are prepared for emergencies.  You should also have an idea of who you will be climbing with.  A plan can help you avoid some real problems and help you have a much more enjoyable experience.  If things don’t go according to the plan, be ready to improvise with good judgment.

Keep steady and be persistent
The secret for reaching new heights really comes down to putting one foot in front of the other.  Learn from those who have come before you to chart your course.  Then keep chugging along with dogged persistence.  If you work as a team, your strengths are multiplied.

Bring a good guide
A competent guide is invaluable to help you avoid the common pitfalls and danger zones.  They can help guide you through the rough areas of the hike and get you to the summit a lot easier than if you were to go it alone.   There are many people that are willing to share their experience.  It makes sense to listen to them.

Expect ups and downs
There may be some really steep, arduous cliffs to climb as well as some easy plateaus and dips.  The trail to the top is full of challenges.  Be prepared to meet each one.  Realize that it is all part of the process.  Each time you overcome a challenge, you emerge stronger, wiser, and closer to your goal.

Enjoy every part of the journey
The great beauty of the climb is all around you every step of the way.  Everywhere you look there is something fascinating.  All the ups and downs have something to teach you.  Don’t forget to enjoy yourself along the way.

Take advantage of the opportunities to gain a new perspective
Each part of the journey offers a different perspective.  The terrain, plants, and wildlife often change during an ascent.  You will get to see a different part of the mountain and gain a new understanding if you take time to absorb it. Once you sit on top and look back down over the vast peaks, take time to contemplate what you have done and enjoy the moment.

The natural world has so much to teach us.  I hope you find strength and enlightenment climbing your own personal mountains and share your experiences to help others.

 

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Climate Change Discussions Distract from Simple Facts http://outdooreconomy.com/climate-change-discussions-distract-from-simple-facts/ http://outdooreconomy.com/climate-change-discussions-distract-from-simple-facts/#comments Wed, 07 Aug 2013 03:26:26 +0000 http://outdooreconomy.com/?p=1029 Discussions on climate change often miss the point.  People are already set in their biases and will believe anything that confirms them and reject anything that does not.  The conversations usually deteriorate into either often ridiculous evaluations of scientific evidence or political bickering.  These digress from the clear, simple facts that clean air and clean water are a good idea and benefit people and the economy.
energy
Saving Energy Saves Money

There is no need for a climate scientists, mathematician, politician or talk show host to point out that if you use less electricity and fuel, you do not have to buy as much.  This means more money in your pocket. It also means that there should be more energy available, which should help the supply side.   You do not have to care about the fact that by saving energy you are burning less fossil fuel and producing less pollution.  You can do it just for the fact that it is good for you and your family.  A lot can be done by just simple behaviors of turning off the lights when you leave a room, keeping your door closed when the HVAC is on, turning down the thermostat at night, and others.  This does not raise taxes or require an act of congress.  A simple caulking gun can do wonders for your electric bill and you don’t even have to care that you are also helping the environment.  More money in the pocket of the common person is more money they have to pay their utility bills.

Industrial Air Pollution Beautiful Nature Home

Where would you rather live?
Less Pollution and Natural Areas Improve Local Economies and Quality of Life

Would you rather live next to a smokey industrial site in a place that is completely covered with concrete or near a place with trees and natural areas?  Where would you rather visit?  Where would you want your children to play?  Natural areas have been known to increase real estate values from nearly 20-40%, which creates more equity for homeowners. Natural areas provide places for people to explore and recreate which raises the quality of life and improves health.  A walk in a natural area can reduce stress level up to 50%.  People are more productive when they are healthy and miss less time at work due to stress related incidents. Outdoor play is good for child development.  There is also an opportunity to build an outdoor recreation industry.  It is also a lot more pleasant to live in a place where you can safely drink the water and breathe the air.

When I played soccer as a kid in Los Angeles, my teammates and I would often find ourselves bent over, grabbing our knees and coughing uncontrollably after a short run because of the smog.   Regardless of what you think about climate change, it is worth cleaning up the air just to help residents breathe better!

The Effort for Energy Efficiency Inspires Innovation

One of the easiest and most effective ways of reducing pollution is through energy efficiency.  This is good for everyone. Wouldn’t you rather heat and cool your home with minimal electricity, reduce your water bill, drive a vehicle that gets over 100 miles to the gallon and still enjoy your lifestyle?  The quest for efficiency inspires scientists and entrepreneurs to create new products and systems that lead to new jobs and businesses. There is some great work being done by many different groups around the world to find cleaner fuels, more productive agriculture methods that use fewer resources, create better building designs that use less energy while maintaining comfort, services and structural integrity, as well as a host of other innovations.  These have created businesses, jobs, and services that improve the economy while helping the world.

Wind_Farm
Efficiency Helps Ordinary Citizens

Products, systems and services reduce our dependency on fossil fuels and lower the cost of living. As transportation becomes more efficient and less costly, so does the price of food and products that are being transported. Reducing the demand for fuel means that there is more of it available. That should have as much of an affect on prices as drilling for more fuel.  More efficient vehicles help put more money in the pockets of ordinary citizens.  Of course, this is all good for the environment, but it is good for you also whether that matters to you or not.
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Clean Energy is Safer Clean energy creates jobs that pay well and do not have the types of risks that come with fossil energy. When is the last time you heard of the solar and wind power plant that exploded killing thousands of people and polluting waterways, destroying homes, and threatening to destroy tourism and fishing industries?  Ever heard of a geothermal plant incident that trapped hundreds of victims beneath the earth?  Like every industry, as the technology improves, the costs should go down. A diversified energy sector is safer and more resilient in uncertain times.  Energy that is produced locally means more money goes into the pockets of local workers instead of sent off to foreign countries that are not necessarily friendly which helps national security. At the same time, the locals do not run the risk of their town being crushed under coal sludge, destroyed by fuel fire and explosions, air pollution, or oil spills threatening their livelihoods.  You don’t even have to care that there is also less carbon emitted in the atmosphere.I have been inspired by the ability of human kind to fly and go to the moon, to speak to people around the world on a hand held device, to explore the deepest parts of the ocean, and to reach for the stars.  We can overcome the challenges of the future if we have the will.

Whether or not you believe in climate change, there are many reasons to take the same steps towards preventing it based on commonsense.

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Massive Opportunity for Conservation and Business, Will They Miss it? http://outdooreconomy.com/massive-opportunity-for-conservation-and-business-will-they-miss-it/ http://outdooreconomy.com/massive-opportunity-for-conservation-and-business-will-they-miss-it/#comments Thu, 01 Aug 2013 07:57:18 +0000 http://outdooreconomy.com/?p=1017  

On top Rock Arms Open

There are major opportunities in the outdoor economy that have often been overlooked.

The disconnect between conservation and economic growth comes as a result of misunderstandings and misrepresentations of social and political groups that are either focused on protecting the environment or on building the economy. The truth of the matter is that
there is opportunity for both economic growth and conservation. This becomes clear when one does a proper analysis of the situation and removes all political biases. In fact, you cannot have one without the other. Ecological sustainability will never be achieved through a focus on environment and biodiversity alone.
Social and economic values and needs must become an integral concern of nature conservation management (TNSW p5).
Well managed natural resources have tremendous benefits to human health and quality of life as well as economic, education, and scientific advancement. This is a theme throughout this website and multiple reports.

The business sector does itself a disservice to try to demonize the conservation community as standing in the way of economic progress. Clean water, clean air, and attractive natural beauty are huge drivers of economic growth and social well-being. Denial that there is any need for conservation will only harm the economy in the future.
Entrepreneurs and conservationists who work together in a purposeful, ethical way using common sense can achieve great social and economic progress that is sustainable and beneficial to the people and the planet.

The Power of Outdoor Recreation and Tourism

Many conservation organizations see tourism as one of the sectors with the greatest potential for linking conservation to economic development. ( IUCN-Kouni Group) Tourism is the largest industry in the world and growing fast. “For wealthy westerners, travel is now an addiction” (The Economist).
Tourism generates over $2 trillion in spending, $730 billion in earnings and 6.5 million full-time jobs while growing 4-5% annually regardless of war, disease, or terrorism. ( Needham, RRMP at OSU).

Tourism can also be harmful. Mass Tourism can lead to overcrowding, congestion, and overuse causing pollution, waste and degradation of natural resources.

On the other hand,
carefully developed sustainable tourism and eco-tourism can empower local people while providing financial and conservation benefits. In fact, the outdoor recreation industry can provide much greater employment and economic opportunities to a community and have a much lighter impact on local environments than industries that focus on extraction of natural resources. Employment related to recreational activities can exceed employment related to resource exploitation by more than 5 times (Kuenzi and McNeely) . Wildlife related recreation (fishing, hunting, and wildlife viewing) on National Forest lands provide a significant benefit to state and regional economies throughout the nation. In 1996, wildlife related recreation created 238,800 full time jobs and generated $21million in state sales and income taxes (USFW).
In 2012, outdoor recreation contributed $646 billion in consumer spending to the US economy and more than $39.7 billion in tax revenue while creating 6.1 million American jobs(OIA 2012). Outdoor recreation contributes nearly twice the positive economic impact than the automotive, pharmaceutical and oil industries.

How to build a sustainable outdoor recreation industry

In order to build a successful outdoor industry there must be a focus on customer satisfaction as well as environmental conservation
. “Satisfied customers are believed to affect the long-term viability of the organization in the competitive business environment and also for enhancing experience of visitors with attraction.” (IJMMR, Vol. 4, No. 1) The integrity of the facilities and natural resources are crucial to customer satisfaction. The Association of British Travel Agents found that
one in three travelers now believe that vacation products should have an environmental rating. ABTA’s study also showed that 19% of these travelers were willing to pay more for it.
Nature-based businesses are dependent on clean water and untrammeled natural landscapes(CNBT-BC).

Customer service, empathy, and local knowledge are also extremely important
. Training is a key factor to the success of any organization and staff must be provided with proper training in terms of communicating with guests (IJMMR, Vol. 4, No. 1).
Enhancing quality of interpretation at visitor centers, attractions, and on tours is a major opportunity area for nature tourism. People learn better when they are using as many senses as appropriate. It is generally recognized that people retain 10% of what they hear, 30% of what they read, 50% of what they see, and 90% of what they do (TNSW p5).

Most of all, building a sustainable economy that will have long-term benefits for the people and the environment requires the cooperation and teamwork of the entire community. Every nature reserve needs a management plan and a dedicated community of volunteers to care for it.

People want to live healthy, vibrant lives in an area where they can enjoy themselves in the outdoors. This can be achieved through cooperation between both the business and conservation community.

Other Related Articles:

http://adventureblog.nationalgeographic.com/2013/05/29/guides-are-portals-to-the-outdoor-world-lets-give-them-the-support-they-need/#%21

http://adventureblog.nationalgeographic.com/author/averystonich/

http://www.wengerna.com/blog/outdoor-recreation-americas-overlooked-economic-giant/

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7 Essential Skills of An Entrepreneur http://outdooreconomy.com/7-essential-skill-of-an-entrepreneur/ http://outdooreconomy.com/7-essential-skill-of-an-entrepreneur/#comments Fri, 26 Jul 2013 03:12:02 +0000 http://outdooreconomy.com/?p=992

There are several important skills that entrepreneurs should cultivate to become successful .  Some entrepreneurs may already possess some of these skills. Most  entrepreneurs are good at a few and lacking at others. Savvy entrepreneurs are able to borrow the skills they need from a team.  All entrepreneurs should learn and improve their most important skills.

 

New  Research from the Harvard Business Review and quotes by successful entrepreneurs in Forbes, Inc., Under30CEO, Entrepreneur Magazine, and others have identified the following as essential skills for successful entrepreneurs:

Entrepreneur sunset

 

 

Leadership

Successful entrepreneurs must learn how to lead.  Successful leaders communicate compelling visions, are energetically self-motivated, goal oriented, and able to prioritize. There is so much that must be done in order to run a successful venture that the ability to manage time wisely, delegate and set the example for your team are extremely important. Entrepreneurs who try to do it all will never grow beyond themselves. The ability to build the right team, get everyone doing the right job, and give the team direction to do what is necessary in order to achieve a worthwhile vision is the most important role for the entrepreneur. Although it helps to already have some leadership qualities, many aspects of leadership can be learned. There are different leadership styles. Take time to study them and develop the style that is right for you and your enterprise. Lead by example and be a positive role model.

Persuasion

Entrepreneurs spend a lot of their time persuading others.  It is critical to recruit a team, raise money, and promote a product or service.  An entrepreneur will need to persuade the team, the investors, collaborators, regulators, and clients. An entrepreneur must know how to persuade their people to stay on task.  They must learn to persuade investors and bankers to continuously fund their projects. They must persuade collaborators to work together on a common goal.  They must be able to persuade their governing bodies to write favorable policies and show that they are following them.  They must persuade their clients to love their product and/or services and rave to their friends about it. They must perfect their negotiation skills to persuade vendors, clients, collaborators, landlords, partners, and others to agree to deals that are in the best interest of their company, employees, clients, community, and aligned with their core values.  All entrepreneurs should take time to master other the art of persuasion.

“The quality serial entrepreneurs displayed above others was persuasion, or the ability to convince others to change the way they think, believe or behave,” Bonnstetter, INC. Dec. 11, 2012

Marketing

An entrepreneur must learn how to market their product or service.  The landscape of marketing is constantly evolving but the basic principals still hold true.  An entrepreneur must learn how to market their product to reach their ideal customer and make sure they are aware of why their product or service is ideal. The entrepreneur must include a compelling reason for their clients to choose them over all other similar products and/or services available in the marketplace.  Marketing is incredibly important. Assembling a great sales and marketing team requires some knowledge of what it is you want to accomplish.  The entrepreneur must know what kind of results they are looking for in order to direct their sales and marketing team. The entrepreneur must be able to meticulously measure the results of every marketing campaign and be willing to experiment in order to get it right. This will save countless time and money and prevent one from becoming an advertising victim.  Either the entrepreneur or an excellent adviser will often make the difference on whether the enterprise will succeed. Entrepreneurs who understand and have the ability to effectively market themselves and their company have a distinct advantage over their competition.  Learn how to market and proceed with a clear strategy that is designed for measurable results.

Systematization

An entrepreneur must systematize the processes of their business. This is extremely important for growth.  A written plan, accurate customer records, updated books, technology process, policies and procedures are the foundations of your business. The systems allow new employees to seamlessly take over the jobs of others who have moved on or been promoted. It is the systems that allow a business to duplicate itself in different locations and markets. It is the systems that help a business become profitable and marketable.  Systems are key for dealing with the day to day operations and making sure everything goes smoothly.  Systems improve safety and help avoid fatal mistakes. Communicating those systems clearly and following them religiously is what helps an operation function like a well-oiled machine.  Systems help the operation do things better in less time with fewer resources being wasted.  Create systems, analyze, improve, test, and communicate them on a regular basis.

Finance

An entrepreneur must know how to manage the life blood of their business.  The entrepreneur must be capable of generating revenue, managing cash flow, keeping accurate books, controlling profit and loss, and creating protection.  Cash flow is key for buying inventory, paying for services, marketing, and repairing or replacing equipment.  Poor money management is one of the most common reasons businesses fail.  An excellent, trustworthy accountant as well as a competent attorney are invaluable.  Your reputation depends on getting people paid in a timely manner and having the resources to do so.  You must be able recognize where to direct the money to the highest priorities in order to keep your business in operation.  You must also create a series of checks and balances to ensure you are able to make adjustments before things get out of control. Learn to understand finance, create a solid cash-flow management system, and build a team of  trustworthy professionals.

Ability to learn and adapt

It is not the fastest, strongest, or best company but the one that is able to adapt quickly to meet the demands and changes of the landscape that will survive in the long-term.  An entrepreneur must be an avid learner.  They must be constantly willing to educate themselves and their team about changes in their industry and their marketplace.  Entrepreneurs spend their time educating themselves while others spend their time entertaining themselves. Read marketing books, magazines, reports, journals, newsletters, websites, and  industry publications and apply what you learn. Network and emulate successful entrepreneurs.  Join associations and build mastermind groups. Take small steps, learn, improve, and then take another step.  Repeat that until you are successful.

Self awareness

An entrepreneur must be in control of themselves.  They must be clear thinkers. They must make goal oriented, results-based decisions regardless of the emotional influences of their personal and professional circumstances.  They must know where their strengths and weaknesses lie and be able to ask for help when needed. They must have a clear vision and relentless work ethic.

Be persistent and unstoppable but know when to take a break and recharge.  Above all, have fun and build something great that is good for the world!

These are just a few of the essential skills that an entrepreneur must have to be successful.

 

Here are some more related articles:

http://outdooreconomy.com/resource-guide-entrepreneurs-entrepreneurship/

http://under30ceo.com/5-critical-skills-for-entrepreneurs/

http://blogs.hbr.org/cs/2012/12/new_research_the_skills_that_m.html

http://www.inc.com/jessica-stillman/5-essential-skills-of-an-entrepreneur.html

http://www.forbes.com/sites/theyec/2013/06/14/how-to-raise-an-entrepreneur/

http://www.forbes.com/sites/actiontrumpseverything/

http://www.entrepreneur.com/article/207488

 

 

 

 

 

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Nature Inspired Inventions and Engineering for Aviation http://outdooreconomy.com/nature-inspired-inventions-and-engineering-for-aviation/ http://outdooreconomy.com/nature-inspired-inventions-and-engineering-for-aviation/#comments Wed, 17 Jul 2013 04:15:00 +0000 http://outdooreconomy.com/?p=937
Humans have long been inspired by observing nature. Leonardo Da Vinci sketched several designs of potential flying machines based on the observation of birds.
Aviation technology has made dramatic changes since the first flight of the Wright Brothers.  Engineers now look back to the masters of the natural world to find clues for amazing breakthroughs in aviation design.  The following are just a few of the nature inspired improvements in aviation engineering and technology:
Morphing Wings
Birds and insects are able to adjust their wing size and shape while they fly. They have skeletal and vascular structures that morph into different shapes in order to compensate for the ideal conditions needed to maneuver effectively in the air. Engineers are experimenting with several creative designs that mimic the birds to adjust the wings of  aircraft in order to fit every stage of the flight mission.
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Perching
When birds come in for a landing, they execute a series of maneuvers and adjustments that allow them to make extremely accurate stops on difficult perches.  Birds do not use the standard, linear landings made by most aircraft. Engineers are testing how to recreate bird-like adjustments in speed and direction to help aircraft land safely and accurately.  The aircraft of the future may not need runways or brakes!   Bird morphing wings and perching behaviors  that are influencing aviation design are discussed in the 2011 abstract by Elvin Pineda from the University of Massachusetts.
800px-Kea_in_Flight_MC800px-Bombardier.learjet60.vp-crb.arp
Juan lacruz
Winglets from Outstretched Eagle Wings
The wing-tips of Eagles and other birds have also caught the attention of several aviation engineers.  Several airplanes have been designed with adjustable wingtip mechanisms. This allows the aircraft to make slight adjustments to their wing tips to reduce the drag of the aircraft and improve efficiency and handling characteristics as well as enhance safety for following aircraft without increasing the wingspan. This also provides an increase in lift generated at the wingtip by smoothing the airflow and reducing the lift induced drag . The increased efficiency and reduced drag also improves fuel efficiency.
Lightweight Superstructure
The skeletal structures of bees and butterfly are extremely strong and light weight and able to form different shapes to allow the creatures to flutter from one flower to the next with great maneuverability and ease.  Engineers are examining designed aircraft using similar patterns that mimic the shapes and curves of bees and insects.  Birds also have well designed beaks and facial features that are being studied by engineers in order to make more aerodynamic designs.  These designs have also proved to be incredibly durable.
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Harryemi
Shark Skin

Flying creatures are not the only natural teachers that are schooling modern aviation engineers.  Sharks have a groovy skin that allows them to glide through the water with the greatest of ease.  Engineers copy these grooves in the hull design of aircraft in order to reduce wind drag and increase speed and efficiency.
800px-Harfang_en_vol_1800px-Qantas_b747_over_houses_arp
Noise Reduction

Engineers are on a constant quest to reduce airplane noise.  A number of creatures are giving lessons on how to keep the flying machines from disturbing the peace.  The pistol shrimp emits a loud crack sound to stun prey and confuse predators while tuning the frequency out of his own brain.  Bees position their honeycombs in a certain way to dampen sound. Owls are experts of stealth and silent flight.  Engineers are also taking a close look at creatures such as cicadas, butterflies, and fish to provide some insight on how to develop potential noise reduction technology.  Some of the ideas include retractable brush fringe and serrated  engine casings.
Fourbarredswordtail800px-Toothed_exhaust_duct_covers_on_a_Boeing_787Synalpheus_fritzmuelleri
Aviceda                                                                             Pdx.rollingthunder
800px-Apis_florea_nest_closeup2787fuselage
These are just a few ways of how engineers are looking to the time-tested methods of the natural world to design the flying machines of the future. That is the reason why companies like Boeing and Airbus are sending their engineers off on outdoor adventures to examine the genius of the natural world.  It just makes sense to take flight lessons from those that have been doing it for thousands of years!
Also View:
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Top Scientists, Engineers, and Entrepreneurs look to Nature for Inspiration and Guidance http://outdooreconomy.com/top-scientists-engineers-and-entrepreneurs-look-to-nature-for-inspiration-and-guidance/ http://outdooreconomy.com/top-scientists-engineers-and-entrepreneurs-look-to-nature-for-inspiration-and-guidance/#comments Thu, 04 Jul 2013 14:25:45 +0000 http://outdooreconomy.com/?p=924  

creepy toad foto
Who is the most influential educator in the world?

There is no one who has taught more people or created more things that we often take for granted. She has taught every one of the greatest scientist from Aryabhata to Albert Einstien. She showed André-Jacques Garnerin how to make a parachute and taught the Wright Brothers how to fly. She showed Ben Franklin electricity, taught Alessandro Volta how to harness it, and showed Nikola Tesla how to transport it. She has been responsible for the first sparks of fire to the modern match. She is the mother of all inventions from every industry from agriculture to drinking water.

 

Yet she has often been ignored, taken advantage of, and abused.

Now, top scientists, engineers, and entrepreneurs are once again looking to her for guidance.

Even billionaire, Sir Richard Branson looks to her for advice on how to direct the many companies of the Virgin Brand. He calls her the “Original Entrepreneur” and insists that it is crucial we learn from her if we are to continue to enjoy the wealth that we have derived from her for hundreds of centuries.

Companies like Boeing, have sent their top engineers to Costa Rica’s Pacific coast to study her in order to come up with solutions for better aviation design. Nike and General Electric have also looked to her to create more effective products and systems.

She is teaching scientists and engineers from the Sahara desert project how to harness energy from the sun and grow food using saltwater in one of the world’s most hostile climates. Projects like these could lead to reforestation of deserts and new ways of sustaining struggling communities.

Mother Nature has had over 3.8 billion years for research and development to come up with innovative systems and designs that are extremely efficient and create zero waste. She is open to teach anyone who is willing to take the time to study with her.

Are we taking time to study?

As people in developed countries spend more time in front of electronic screens, it becomes more important to find opportunities to help them learn from the great educator that lies right outside in the natural world. That is why it so important to create opportunities for young people to learn from her.

More companies are recognizing the value of studying nature as a means for developing systems and design even though it is often counter intuitive for their workforce. Not only can new products and services be developed, but also systems of building a more harmonious relationship between nature and business. As Branson puts it, “…we must recognize the value of the natural assets on our balance sheets” .

In addition to traditional education, we should encourage students to re-learn how to ask questions and look to the great educator of nature for answers. They can then use what they learn to develop new technologies and systems, learn how to profit from her abundance and at the same time find ways to take care of her as she ages.

These are the critical thinking skills that innovative companies will be searching for.  How we use what we learn from the lessons of mother nature will determine our future.

Pay attention because class is in session!

 

_____________________________

 Richard Branson:  Mother Nature, the Original Entrepreneur

http://www.popularmechanics.com/science/4282197

http://saharaforestproject.com/projects/qatar.html

http://www.edinformatics.com/inventions_inventors/

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