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Outdoor Economy

5 Key Trends From 2013 ITB Berlin on Nature Tourism, Ecotourism, & Adventure Tourism

Carl_Spitzweg_047The 2013 ITB Berlin: Nature Tourism, Ecotourism, Adventure Tourism Trends

Travel and Tourism is one of the largest industries in the world and a powerful force in the outdoor economy.  There are certain resources to become familiar with.

The ITB Conference is one of the most important events in the travel and tourism industry.  As tourism continues to play a vital role in the world economy, it becomes more important to stay on top of the trends.

There is always a report with the main points discussed at the conference.  The ITB website is full of resources and PDF copies of the slide presentations.

When it comes to tourism in the outdoor economy, there are certain trends that cannot be ignored for anyone looking to boost their competitiveness.

Global digitalization is here to stay and continues to evolve.  Online bookings are going to increasing and the use of mobile devices and social media are taking over.  Travelers increasingly look to the social media comments before making a buying decision and seem to be waiting until closer to their travel dates to make their plans.  The competitive advantage will go to the companies that are tech savvy, flexible, and able to maintaining social clout. The use of new Apps to tell your story are exploding on the market place.  There is also the challenge of building and maintaining relationships with the top bloggers.

All of this can become overwhelming and take a lot of time.  That is why it is more important to measure your ROI and be selective on where you put your resources if you want to be effective.

Sustainable Traveler and the Ecotourist

over 14% of people are traveling internationally

While the general traveler is staying for shorter periods of time, spending less and looking for better all inclusive deals, the ecotourist, adventure and geotraveler travelers are staying longer, spending more, and seeking more authentic experiences.

Businesses looking to cater to this niche are seeking sustainability certifications and are offering more options for health and wellness.  Destinations that have recognized this are making adjustments to encourage and attract this type of tourist.

Developing Countries in Asia and Latin America are poised to for the high growth in the coming years.

As the economic conditions continue to improve for countries like China, India, and Brazil, the local populations are beginning to reach out.  This growth trend has been going on for some time and is likely to continue well into the future.  Being able to speak the language and cater to the cultural differences will help to position companies to attract these markets.


The most successful operations will be able to use the tools available to them to communicate trust and respect while maintaining their authenticity.


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