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Outdoor Economy

Finding the Underappreciated Value in Natural Resources

The underappreciated values of natural resources

What are Natural Resources?1319_xf8q9z1orv_m

The definition of natural resources is “a resource (actual and potential) that is provided by nature”

Natural resources are often taken in consideration when evaluating the wealth of a country.  Wealth is measured by the amount of minerals, timber, water, and commercially important animals such fish, birds, mammals, invertebrates that can provide tangible goods are considered for sale on the market.

Their importance is evaluated by what they can provide if they are extracted or harvested and sold.

 

Yet the value of natural resources is much greater than that.

The true value of natural resources is often overlooked.

The economic potential of extracting and harvesting is minimal when compared to what they can provide if they are maintained and nurtured.

When one realizes the outdoor recreation industry is nearly double the size of automotive and fuel industry, the the idea for economic impact could be much greater when one thinks about conserving and nurturing.

Wildlife viewing by birders is considered one the fastest growing recreation activities in the United States (Outdoor Recreation Coalition of America).

Birders spent an estimated $12 billion on trip expenditures and $24 billion on equipment expenditures in 2006.

People will also spend a ton on outdoor photography.

As huge as the outdoor recreation industry is, it is just one small part of the value of natural resources.

Nurturing an active outdoor economy can provide numerous advantages if it is done correctly.  There can be tremendous benefit to education, scientific discovery, and quality of life of the people.

It is the goal of this site to provide intelligent methods and strategies to help communities increase their benefit from their natural resources responsibly.

I hope that this provides you with some food for thought.

Please post your questions here.  Let us know what you would like to learn so we can better serve you.

Please add to your comments down below to help others see another side of

 

How to prosper from travel and tourism niches while preserving natural resources

Most people do not realize the size and growth of the travel and tourism industry.  It is one of the largest and fastest growing industries in the world!

There is huge potential for purpose driven entrepreneurs to build businesses that emphasize conservation of natural resources and cultural resources and bring long-term prosperity to the people.

This video gives a snapshot of the travel and tourism industry, identifies key niche areas with high-growth potential and gives some examples of how to take advantage of them.

If you agree, disagree, or have something else to add….

Please leave a comment.

Empowering Women Through Adventure Travel

Woman South America holding birdThis article on the Adventure Travel and Trade Association about empowering women through adventure really embodies how natural resources can bring prosperity and raise the quality of life of the local populations.

ATTA has been instrumental in encouraging the Adventure Tourism industry to adopt sustainable practices and take into consideration the impacts on local populations.  The organization offers various programs and workshops to help companies grow their businesses while spreading good will and being environmentally conscience.

This article goes through three case studies of women in Africa and Latin America who have had to overcome challenges in order to do what they love and earn a living.  They are truly inspirational stories that show what can be done with determination and hard work.

 

It also provides a window in the lives of the adventure guides and a provides a model for others facing similar challenges.

 

http://www.adventuretravelnews.com/empowering-women-through-adventure-travel-bolsters-local-economies


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Scientific Discoveries and Inventions Inspired by Nature

There are amazing products, systems, and technologies that have been invented as a result of studying nature.  We learn a tremendous amount from observing the natural world and understanding how it works. These designs have been echoed in many different ways.  Here are just a few products that have come from nature’s design.  

King Fisher 800px-Shinkansen

The Bullet Train

The Japanese Bullet train takes its design from the beak of the King Fisher and the plummage of the owl.  It makes it one of the fastest, most efficient passenger trains in the world.  This same inspiration is being used in various aircraft as well.

800px-CornishMussels

Mullusc superglue

So if mussels and acorn barnacles can attach to to the side of rocks and concrete pilings and be able to withstand powerful tidal flows and waves of salt water, why can’t we make a glue that can do the same?  Well that is just what scientist are doing now. They are trying to figure out the chemical structure of the that  extremely powerful mullusc glue to use for practical human applications.

 

http://en.wikipedia.org/wiki/File:Bur_Macro_BlackBg.jpg

Velcro

 

Velcro

In 1948 a Swiss electrical engineer named George de Mestral came up with the idea for velcro  when he was hunting in the Alps and began to examine the burrs sticking to his clothes from burdock.  He noticed the hundreds of hooks  when he examined the burrs under a microscope.  After several years of trial and error, he managed to come up with the design we know today and commercialize it.

 

http://commons.wikimedia.org/wiki/User:Uspn

gecko

Gecko Tape

Manchester University Scientists came up with the design by studying the feet of Geckos. The tiny hair-like structures called setae allow the lizards to climb walls and ceilings. The tape uses the same type of hairs and has become a popular alternative to adhesive

 

 

 

 

 

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Bat Sonar Navigation inspires new products for the blind

By studying how bats communicate, scientists and inventors are creating new products for the blind including canes and sunglasses that communicate the distance to the user.  These new fascinating tools will revolutionize how the blind interpret their surroundings and may open new opportunities for  other inventions and drone robots in the future.        

We still have a lot to learn from nature.

What other inventions can we come up with from studying the genius of nature’s design?

Also View:

Nature Inspired Inventions and Engineering for Aviation

Top Scientist Engineers and Entrepreneurs Look to Nature for Inspiration and Guidance 

 


5 Key Trends From 2013 ITB Berlin on Nature Tourism, Ecotourism, & Adventure Tourism

Carl_Spitzweg_047The 2013 ITB Berlin: Nature Tourism, Ecotourism, Adventure Tourism Trends

Travel and Tourism is one of the largest industries in the world and a powerful force in the outdoor economy.  There are certain resources to become familiar with.

The ITB Conference is one of the most important events in the travel and tourism industry.  As tourism continues to play a vital role in the world economy, it becomes more important to stay on top of the trends.

There is always a report with the main points discussed at the conference.  The ITB website is full of resources and PDF copies of the slide presentations.

When it comes to tourism in the outdoor economy, there are certain trends that cannot be ignored for anyone looking to boost their competitiveness.

Global digitalization is here to stay and continues to evolve.  Online bookings are going to increasing and the use of mobile devices and social media are taking over.  Travelers increasingly look to the social media comments before making a buying decision and seem to be waiting until closer to their travel dates to make their plans.  The competitive advantage will go to the companies that are tech savvy, flexible, and able to maintaining social clout. The use of new Apps to tell your story are exploding on the market place.  There is also the challenge of building and maintaining relationships with the top bloggers.

All of this can become overwhelming and take a lot of time.  That is why it is more important to measure your ROI and be selective on where you put your resources if you want to be effective.

Sustainable Traveler and the Ecotourist

over 14% of people are traveling internationally

While the general traveler is staying for shorter periods of time, spending less and looking for better all inclusive deals, the ecotourist, adventure and geotraveler travelers are staying longer, spending more, and seeking more authentic experiences.

Businesses looking to cater to this niche are seeking sustainability certifications and are offering more options for health and wellness.  Destinations that have recognized this are making adjustments to encourage and attract this type of tourist.

Developing Countries in Asia and Latin America are poised to for the high growth in the coming years.

As the economic conditions continue to improve for countries like China, India, and Brazil, the local populations are beginning to reach out.  This growth trend has been going on for some time and is likely to continue well into the future.  Being able to speak the language and cater to the cultural differences will help to position companies to attract these markets.


The most successful operations will be able to use the tools available to them to communicate trust and respect while maintaining their authenticity.


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