Outdoor Economy

What is a Purpose-Driven Entrepreneur?


The general definition of an entrepreneur is someone who takes on the risk to organize a project, idea, or system that creates some sort of product or service that often transforms into a business, non-profit organization or other enterprise.


A purpose driven entrepreneur creates ventures that serve a higher purpose beyond profit alone.  They follow a core set of beliefs to create widespread value and positive influences on the world.

Here are some of the attributes of a purpose-driven entrepreneur:

Passionate Innovator
Purpose-driven entrepreneurs are spontaneously creative and continuously see problem solving opportunities.  They are highly motivated by a restless heart that incessantly injects a fountain of ideas into their mind of how to do things better. They are not afraid to communicate and pursue these ideas.

Driven to Do Good
The purpose-driven entrepreneur has a burning desire to be a positive force. They are bound by  ideals that they follow unwaveringly. They are long range thinkers who think in terms of creating a legacy that will survive long after their lifetime.  They are big picture people who seek to leave the world better than they found it.

Action-Oriented Visionaries
Everyone has dreams.  Purpose-driven entrepreneurs face their fears and take action on their dreams.  They are perpetual learners and learn from their mistakes as well as the mistakes and triumphs of others. They are powered by the fire in their hearts and guided by the logic in their heads tempered from the strict analysis of brutal reality. Successful entrepreneurs are doggedly determined and will persist throughout adversity.

Persuasive Leaders
The passion of a purpose-driven entrepreneur is contagious.  They recognize where they need help and seek out assistance from those with the skills they lack.  They are effective communicators and are able to motivate others to work towards a common goal.  They understand that success comes from helping others be successful.

There are abundant opportunities for purpose driven entrepreneurs in the outdoor economy.

Nature May Have Some Answers for Economic Dilemmas

nature image - cool cat
In order to ensure the long-term survival of natural and cultural resources, people need to see their benefits.

As the world faces more economic and social challenges, there is more incentive than ever to find ways to build strong economies that benefit both people and the planet.

The long-term well being of people and the environment are inextricably connected. People are part of the environment.

Most people are not going to see the tremendous value all around them. Most landowners, communities, and municipalities often miss out on huge profits and opportunities from the resources that are right in front of them. Most are going to blame the government, the economy, the conservationist, and others for their economic woes.

What if we could tap into the largest industry in the world that continues to thrive right through the global recession?

What if we could improve health, education, and make breakthroughs in innovation just with the natural assets that are already here?

A 2012 report by OIA has shown that over 6.1 million American jobs have been generated and $646 billion has been spent creating over 39.9 billion in federal tax revenue by businesses that have learned to capitalize on these underutilized resources.

Breakthroughs in science and engineering are happening regularly from studying natural resources.

Time spent exploring natural areas has been proven to improve human health and reduce stress.

Innovative educators have used natural areas and historic sites to help students actively improve their academics and personal well-being. It has been proven to be effective in improving concentration and achievement with students with ADHD.

Smart owners of farms and ranches have used it to diversify their income and sometimes equaling and exceeding other traditional revenue sources.

The demand seems to continue to grow each year with no sign of slowing down. As more of natural areas disappear, the value of the protected areas rise.

Those who realize what they have and learn to capitalize on it will be in a great position to enjoy its benefits in the future.

The beauty of it is that the resources are already all around us. The problem is that many people do not take the time to notice it.

nature image - mothSadly, most do not even recognize the value. Even those that are aware of it do not know how to take advantage of it.

What is Nature?

image- ducks taking flightNature is often considered as anything that is not made by humans. There are some problems with that definition as nature is used in everything made by humans. Humans are a part of nature and have affected everything on the planet. Part of the issue is thinking of humans and nature separately or man vs. nature. Humans like everything, are invariably connected to nature. There are dangers of thinking about protecting one or the other separately. When you start talking about protecting the plants and animals you also must consider protecting the people.

Nature’s Value

There is a system on putting a price or value on land and on homes and buildings. Often location and timber, minerals, can be given a monetary value. A lot of the value of nature is overlooked. It is not as easy to get a grasp. As people that need to earn a living, natural areas are often replaced by things that we can get a better understanding on.

Think of nature differently. For the nature lover, the value of beauty cannot be measured by monetary means. In fact, any attempt of putting a monetary value on beauty of nature is seen as blasphemy. Yet, the majority of the population does not see it that way.

This makes realizing the economic value of nature difficult for the policy makers who are under continuous pressure to create jobs and economic growth and individuals and families struggling
to make ends meet. It is much easier measure the economic value and tax revenue of real estate, factories, and raw materials. Those that seek to protect nature are seen as obstacles to progress and growth.

This could not be farther from the truth. If people knew the truth they would see that there is tremendous value in conservation. It may not be possible to put a price on beauty, but until the truth about economic value, job creation, education, health, and tax revenue of nature reaches the mainstream there will continue to be a divide.

Unless we begin to understand the value of nature in monetary terms it will be seen as standing in the way of economic progress by a large part of the human population.

Nature and the Economy

As people face daunting economic challenges, the value of nature is often overlooked.

The threat of major cuts to education and other public services seem imminent.

Land owners are paying large amounts of taxes and trying to figure out how to make their land produce enough income to pay the taxes.

Farmers are looking for ways to diversify and increase their revenue to cover their expenses.

Nature centers and heritage sites are struggling to cover their expenses while increasing visitation and provide excellent service.

Public services such as education, health care, food production are struggling because there not enough tax revenue to support them.

Unemployment remains too high bringing hardship on individuals and families.

The idea of raising taxes on struggling citizens is causing uproar.

Landowners and farmers are struggling to sell their goods and are furious about higher taxes for things when it is already hard to survive.

Then there are the conservationists and government regulators that are keeping out the developers and businesses.

Somebody needs to jump start this economy and it needs to happen fast!

Few people are looking to nature for answers.

There are many overlooked opportunities for nature to contribute to economy in a way that can also lead to its long-term survival.

This is blog is intended to be a resource to explore some of these opportunities and to provide practical advice for purpose-driven entrepreneurs in the outdoor economy.